Significant setbacks for Triller Network in Coinbase User List its quest to create a social media business that can compete with red-hot apps like Coinbase User List TikTok, often positioned as its main competitor. In February, Universal Music Group (UMG) yanked its catalog from Triller, alleging the app had failed to pay licensing fees for its songs. Triller had an agreement with UMG through 2020,
Which the label was looking to extend Coinbase User List before pulling the plug due to Triller’s supposed lack of interest, according to Variety. Triller claims UMG’s decision came out of left field and that it doesn’t need to re-up the licensing deal to Coinbase User List go on. Meanwhile, some of Triller Network’s bets at diversifying its video offerings have hit roadblocks. TrillerTV, a bid to break into linear-style TV programming, was met with technical glitches upon its mid-February launch, as reported in Ad Age. That said, Triller has continued to attract brands and artists alike.
NYX Professional Makeup leveraged the app as a virtual pop-up shop and performance space for singer Bebe Rexha as part a promotion Coinbase User List around the holidays. Pepsi in December partnered with Fat Joe to host a hip-hop contest — not unlike Verzuz programming — through the app. Finalists competed in a livestreamed event from the Triller House in Atlanta, a collaborative space the platform created to accommodate influencers. The Verzuz news builds on other recent mobile deals around music-oriented services. Square, the digital payments company, acquired a majority stake in streamer Tidal for $297 million earlier in March.